• Category:Campaign, Content
  • Software:Photoshop, Illustrator, Premiere Pro
  • Service:Concept, Art Direction, Video Edit, Social Toolkit
  • Client:Nelson Mandela Children’s Hospital
  • Date:2024 - 2025

Nelson Mandela Children’s Hospital

Concept campaign to drive donations from South African corporates without showing children’s faces. The creative focuses on hands — symbolising different ways to help: funding, painting, mentoring, tech, and time.

Challenge & Solution

Challenge

Create an emotionally resonant, privacy-respecting concept that translates across pitch decks, social, and events.

Approach

  • Visual language built on close-ups of hands in action; warm textures and clean type.
  • Short promo edit from stock footage; poster and social suites with clear corporate CTAs.
  • Messaging framework aligned to CSR goals and measurable impact.

Final Result

A cohesive platform ready for outreach: deck visuals, poster set, social cut-downs, and a promo that opens conversations with decision-makers.