Concept behind the logo

• “New kids on the block” : The smiling kid mascot (cap + cheeky grin) signals youthful energy and a fearless, start-up spirit—mirroring a young owner entering the market with confidence.
• Name made literal : The open palm presenting a burger ties directly to the name Palm of Buda and the tagline “Comfort Food in Your Palm.” It’s hospitality you can hold.
• Comfort & approachability : Rounded shapes, thick outlines, and a friendly expression create a warm, welcoming feel suited to comfort food.
• High-impact visibility : Orange + black + white deliver maximum contrast on street signage, packaging, and social feeds—easy to spot, easy to remember.
• Scalable & flexible : The mark works as: mascot + stacked wordmark (primary), wordmark only, or one-colour applications for embroidery, stickers, and stamps.

Colour palette

Primary: Brand Orange (hex to match your master brand)

Neutrals: Black and White for high-contrast type and outlines

Challenge

Launch a recognisable brand that feels vibrant and premium, but still approachable for the local community.

Solution

A mascot-led identity with a bold orange backdrop, stacked wordmark for tight spaces, and clear roll-outs for menus, packaging, signage, and social templates.

Final Result

A distinctive, street-ready identity that looks established from day one, communicates “fresh, friendly comfort food,” and is effortless to deploy across physical and digital touchpoints.